We build and run the system
One automation here and there doesn’t change how the work runs. So we build the whole system, then stay on to run it with your team. If we ever part ways, everything stays yours.
You
already
know
what
the
business
needs.
Get
it
built.
Most leaders have more ideas than time. Many already use AI every day trying to get ahead. The hard part is making it work across your sales, marketing, operations and finance teams. We connect your data and build automated systems that do.
- No new software
- Live in 30 days
- Built in your own accounts
Teams we’ve built for
The problem
Every small step still needs a person, and too often that person is you.
Leads, quotes, orders and reports all wait on someone to move them forward. With the team stretched, that someone is usually you: in the CRM, the numbers and the calls, when you should be growing the business.
Does any of this sound like your week?
-
It all runs through you
The process lives in your head, so the approvals, the fixes and the follow-ups come back to you.
-
Admin eats the week
You and your team lose hours to data entry, reports and copying between systems.
-
Two answers to every number
The CRM and the spreadsheets disagree, so you check both before you decide anything.
-
Your ideas never get built
You know what needs to change, and nobody has the time to design it and build it.
-
Leads and quotes go quiet
Not because your team can’t sell, but because the first reply takes days and the follow-up never comes.
What we do
We build one system to hold it all together, so you and your team don’t have to.
We connect the tools you already use and automate the copying and chasing between them, so you get your week back and the team can take on more work. Then we build what’s missing, your ideas included.
You and your team are the glue between the tools, so things get missed and run late. The system does the work between the tools.
Your tools
-
CRM
-
Ads
-
Email
-
Spreadsheets
-
Accounting
-
Quotes and documents
What holds it together todayWhat we build
Your direction: what matters, and what changes
One connected system
Built in your own tools, and yours to keep
Sales
Accounts
You
Admin
What comes out
- Every lead and quote followed up
- Numbers you can trust
- Work that doesn’t wait for someone to remember it
- Your team on the work only they can do
- Leads and quotes nobody followed up
- Two answers to every number
- Work waiting on whoever has time
- Your best people on your worst work
We know the business, not just the tech
We’ve run businesses of our own, and today we run whole sales and marketing systems for clients, around $2 million a year of ad spend included. So we start with what matters most to the business, not what’s most interesting to build.
Done before 9am
Nobody had to remember any of it.
Case studies
What we built, and what it changed.
In every case the client owns the accounts, and the numbers are their own.
-
Case 01Sales and marketingCommercial equipment One sales system from the search to the signed deal
41closed deals10×revenue to ad spend$3Kad spend per closed deal
A commercial equipment maker moving into high-ticket B2B sales needed pipeline it could scale with a small team.
Search was rolled out in stages on a sales system that took the manual work out of the funnel and tied every dollar to closed revenue.
Read the full caseClosed revenue reached $1.28M on $123K of ad spend
Closed revenueAd spendRunning totals by month, redrawn from the original report. -
Case 02Operations and financeBetting markets Its spreadsheets ran out at 100 members. One system took it to A$885K a year.
Two manual processes held a members’ platform back: the admin, kept on spreadsheets, and the daily work, done by hand in every account.
We rebuilt both as one system. It saved more than 60 hours a week of admin, an estimated A$140K a year, and members on it made about twice as much as those working by hand.
Read the full caseAbout 2× Profit per member, automated
-
Case 03People and HRRecruitment Every manager hired differently, and HR answered for it. One system fixed that.
HR at each client of a recruitment business spent its week chasing managers, and usually only heard a hire wasn’t working when they resigned.
We built one system that gave every hire the same process and gave HR one view of each person, from their first interview to their first year.
Read the full case93% Hires still in the role after 12 months
“I was drowning a bit trying to track leads and figure out where they were getting stuck in our process. Now I have a complete system, everything automated. I can see exactly what’s driving revenue. Should’ve done this years ago.”
Alex KingFounder, alignr
Client names stay private until each client clears them. Want the full numbers? We’ll take you through them on the first call.
Apply for a process reviewWhere we work
From the first inquiry to the final payment, and every department in between.
We work in the departments that move the business, and we learn how each one really runs before we build. In sales and marketing, that goes all the way to the ads.
Sales and marketing
Fewer quotes go quiet, and you can see which ads bring in the orders.
- A first reply to every inquiry within minutes, at any hour
- Every open quote followed up until it’s a yes or a no
- Calls, emails and quotes logged in the CRM, with no retyping
- Every order traced back to the ad that brought it in
- The ads, the landing pages and the tracking, run by the same team
Operations
From the signed quote to delivery, without anyone chasing it.
- Won quotes become orders without anyone typing them twice
- Every job’s next step has an owner and a date
- One live view of every job, without the spreadsheet
- Customers updated on their order before they need to call
- Supplier orders and delivery dates chased automatically
Finance and admin
Get paid sooner, and finish month-end without the scramble.
- Invoices out the day a job ships or a stage closes
- Overdue invoices chased on schedule, not when someone remembers
- Supplier bills matched to orders and sent to the right person to approve
- Bank, card and sales reconciled every day, so month-end is a check, not a project
- Margin on every job, actual against quoted
How it works
We map it, build it, and run it with your team.
You decide at each step, and you can stop after the first. Your team works with it while we build it, so there’s no handover at the end that nobody knows how to use.
-
Map it
We sit with your team and map how the department really runs, using your own data: where the work waits, what each problem costs, what fixing it is worth and what to change first. We’ll also tell you what isn’t worth automating. Even if you stop there, you’ll see where the business stands and what’s possible. If you already have a plan, or a version you’ve built yourself, we start by checking it will hold up in your systems.
The process review: a map and a written plan
-
Build it
We build it into the systems you already use. AI and automation take the work that doesn’t need a person, and a named person checks anything that matters.
Live in 30 days, and you pay when it’s live
-
Run it
We run it with your team and report its numbers every week, against where you started. When something could work harder, we change it, from the follow-up emails to the ads.
Your numbers every week, for a flat monthly fee
What it asks of you
- About an hour of your week
- Access to your systems
- One person on your side who’s in the work
What you can hold us to
-
01
You see its numbers every week
We measure what the system produces and send it to you: response times, follow-up coverage, cost per order.
-
02
Everything lives in your accounts
If we part ways, it stays with you, documented. There are no exit fees.
-
03
You pay for the build when it’s live
What “live” means is agreed in writing before we start.
-
04
You make the calls
We work from your ideas, add what we’ve learned building these systems, and you decide what matters.
Who we are
The people on the first call are the people who build it.
No account managers and no handoffs. We’re builders who’ve run businesses of our own, and we only take on a few clients at a time.
Michael Di Grazia
Founder · Process and systems design
Maps how your department runs and designs the system around it. Before Inflowork he built automated trading systems at a $2.2B hedge fund, then built and ran two businesses, one to A$885K in revenue in its first full year.
Lucas Nash
Co-founder · Engineering
Writes the code under everything we build: the integrations, the tracking and the infrastructure. Actuarial by training, quant research at the same fund, and the engineer behind ad integrations carrying seven figures of spend.
Chris Di Grazia
Engineering · Sales and marketing systems
Builds sales and marketing systems end to end, from bringing in the demand to automating the team that works it. He’s run it in-house, with a ten-times return on a six-figure paid ads budget.
It’s for you if
- You own the number, and you’re close to the work
- You can make the call, or bring in the person who signs
- You can name what isn’t working, and roughly what it costs
- You’ll give us access and an hour a week
- There’s enough volume for it to matter, usually a business doing $10M or more a year
It isn’t for you if
- You want it done without anyone on your side involved
- You want a strategy deck rather than a working system
- You want a tool set up, with no change to how the work runs
- There isn’t enough volume yet for it to matter
Questions
What people ask before they apply.
If yours isn’t here, ask it on the call.
What does it cost?
The first call is free. Then a fixed fee for the build, agreed before any work starts, and a flat monthly fee if you keep us on to run it. The process review tells you what yours would cost, and what it’s worth, before you commit to anything. No hourly billing.
How long does it take?
We start with a free call, then the process review, or a check of your plan if you already have one. The build goes live within 30 days of access, and the first piece is usually running in the first week. You don’t pay for the build until it’s live.
How much of my time does it take?
About an hour a week, plus access to your systems. You make the calls and we do the work. It helps to have one person on your side who’s in the work day to day.
We’ve been burned by an agency before.
So have most of the people we work with. That’s why everything is built in your accounts, you see the numbers every week, and you don’t pay for the build until it’s live. If something isn’t working, you’ll know when we do.
Are we locked in?
No. The accounts, the data and everything we build are yours from day one. It’s documented, handover is part of the agreement, and there are no exit fees.
We tried AI tools and they didn’t pay.
Most AI tools do one task, and the work still runs through a person on either side of them. We build the system around how the work runs, with AI on the parts that don’t need a person, and we measure it on your numbers.
We’ve been told to use AI. Where do we start?
With the number it should move. Tell us what’s been asked for, and we’ll trace it back to the problem underneath, then show you what to build and what it should change, in numbers you can take to whoever signs off.
What does AI actually do here, and who checks it?
The specific jobs AI is good at, like answering a first inquiry, drafting a follow-up or reading an invoice. Most of the system isn’t AI at all. It’s ordinary automation and code we write ourselves, so it does the same thing every time. Anything that matters to a customer or to the books gets a named person’s sign-off, and it all runs inside your own systems.
How do you handle security and our data?
Everything we build lives in your own accounts, so your data stays yours and stays where you can see it. You give us access through logins you control, limited to what the work needs, and you can switch it off at any time. Where AI reads your data, it goes through the AI providers’ business services, which don’t train on it. If we part ways, we hand everything over and remove our access.
Which systems do you work in?
The ones you already use: your CRM (HubSpot, Salesforce, Pipedrive and others), Google and Meta, your email, your spreadsheets, your quote tools and your accounting software. We only replace a tool when it’s clearly worth it.
Are you a marketing agency?
No. We build and run the systems a department runs on. In sales and marketing that includes the ads, because the demand is part of the system, and we measure it on orders rather than leads.
Why not just hire someone?
A senior operations or marketing-systems hire is a six-figure salary, and roles like that take months to fill. We’re working in weeks, across the systems at once. When you’re ready to hire, we’ll help you interview and hand over the keys.
Where are you based, and do you work with US companies?
We’re based in Melbourne, Australia, and work with companies in the US and Australia, remotely and on your hours.
Apply
Start with a process review.
Tell us about the department, and we’ll start with a free call. If it’s a fit, we map how it runs with your own data, then show you, on a map and in writing, where the work waits, what each problem costs, what fixing it is worth and what to change first. Then we talk it through, and you decide. If you already have a plan or a prototype, say so, and we’ll start by checking it.